Privacy Policy

This privacy policy has been compiled to better serve those who are concerned with how their ‘Personally Identifiable Information’ (PII) is being used online. PII, as described in US privacy law and information security, is information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. Please read our privacy policy carefully to get a clear understanding of how we collect, use, protect or otherwise handle your Personally Identifiable Information in accordance with our website. DesiLootera intends to protect the privacy of its users on its website www.desilootera.com and the privacy of their data provided by them to DesiLootera from time to time. We encourage you to read our privacy statement to understand what types of personally identifiable information we collect and how we use this information. Some of our services may direct you to web domains of third parties. Personal Information (if any) provided by you on such web domains shall be dealt with them in the manner provided by the Privacy Policy of such third party web domains. It is hereby expressly stated that DesiLootera has no control whatsoever over information of its users posted on other websites. This Privacy Policy only deals with your Personal Information shared with us and we shall in no manner be liable/bound for protection of Personal Information (if any), which may be shared by you on such third party web domains.

What personal information do we collect from the people that visit our website?

We only collect personally identifiable information that you provide during subscription to the newsletter for regular updates, discounts and deals and in connection with other activities, services, features or resources available on our Site. However, users can visit our website anonymously. We will collect personal identification information from Users only if they voluntarily submit such information to us. Users can always refuse to supply personally identification information, except that it may prevent them from engaging in certain Site related activities. However your other personal details including gender, age, postal address, phone number, date of birth, job role, occupation, feedback, suggestions, views, survey information, etc. (“User Information”) may be shared/volunteered by you on our discussion forums or other pages which you may access or visit on our Website. You may note that User Information being in the public domain is available for access for all our Website’s users and visitors. You are advised to exercise discretion before you make your personal details public, as such information is vulnerable to mis-use and can be easily misused. DesiLootera in this regard fully disclaims any liability(ies) or claim(s) which may arise by use/misuse of User Information shared by you, by any third party or any party not known to DesiLootera. DesiLootera DOES NOT trade, sell or otherwise deal in your Personal Information in any manner.

Non-personal identification information

We may collect non-personal identification information about Users whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer and technical information about Users means of connection to our Site, such as the operating system and the Internet service providers utilised and other similar information. This information is used to improve the site content and performance to improve our products/services, Website content. The statistics and data collected may or may not be aggregated. These statistics contain no Personal Information or User Information that can distinctly identify you.

Cookies

Similar to other commercial web sites, our Website utilizes standard technology called “Cookies” and Web server logs to collect information about how our Website is used.Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. Cookies are only read by the server that places them, and are unable to inter alia run programs on your computer, plant viruses or harvest your personal information. Cookies allow Web servers to recognize your computer each time you return to our web siteincluding the date and time of visits, the pages viewed, time spent at our Website.

Most web browsers automatically accept cookies. By changing the options on your web browser or using certain software programs, you can control how and whether cookies will be accepted by your browser. DesiLootera understands and supports your right to block any unwanted Internet activity, especially that of unscrupulous websites. However, blocking DesiLootera cookies may disable certain features on our Website and may make it impossible for you to use certain services available on our Website. This may also affect your overall shopping experience with us.

How we use collected information

DesiLootera may collect and use users personal information for the following purposes:

– To personalize user experience
We may use information in the aggregate to understand how our Users as a group use the services and resources provided on our Site.
– To improve our Site
We may use feedback you provide to improve our products and services.
– To send periodic emails
We may use the email address to respond to their inquiries, questions, and/or other requests. If User decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time the User would like to unsubscribe from receiving future emails, they may do so by contacting us via our Site.

How we protect your information

We adopt appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of your personal information, username, password, transaction information and data stored on our Site.

Sensitive and private data exchange between the Site and its Users happens over a SSL secured communication channel and is encrypted and protected with digital signatures.

Sharing your personal information

We do not sell, trade, or rent Users personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for the purposes outlined above.

Third party websites

Users may find advertising or other content on our Site that link to the sites and services of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites and are not responsible for the practices employed by websites linked to or from our Site. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to our Site, is subject to that website’s own terms and policies.

Advertising

Ads appearing on our site may be delivered to Users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile non personal identification information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This privacy policy does not cover the use of cookies by any advertisers.

Google Adsense

Some of the ads may be served by Google. Google’s use of the DART cookie enables it to serve ads to Users based on their visit to our Site and other sites on the Internet. DART uses “non personally identifiable information” and does NOT track personal information about you, such as your name, email address, physical address, etc. You may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy at http://www.google.com/privacy_ads.html

Changes to this privacy policy

DesiLootera has the discretion to update this privacy policy at any time. When we do, we will send you an email. We encourage Users to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

Your acceptance of these terms

By accessing our Website and using it on a continued basis, you expressly consent and confirm to DesiLootera collecting, maintaining, using, processing and disclosing your Personal and User Information in accordance with this Privacy Policy.

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